A soft 3D UI style

Soft.
Puffy.
Squishy.

Puffy, dimensional, irresistibly squishy. A soft 3D UI style where every element looks moulded from bright, friendly clay.

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What defines it

1

Inflated rounded forms

Big corner radii and bulging shapes make every card and button look pumped full of air — soft and squeezable.

2

Double inner shadow

Two inset highlights inside each shape give it a rounded, hollow “clay” volume, like a 3D-printed toy.

3

Bold drop shadows

Large, soft, colored shadows lift elements well off the page, exaggerating depth far beyond flat design.

4

Candy palette

Bright pastels — lilac, peach, mint — keep the mood playful, approachable and unmistakably fun.

It's minimalism's opposite twin.

Claymorphism is the rare UI style optimised purely for emotion — inflated shapes and toy-like shadows make interfaces feel safe, tactile and joyful.

Kids & education appsWellness & habit appsPlayful onboardingFintech for Gen-Z3D illustration sitesApp landing pages

Same content, different universe

More clay, more colors

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Next up — Corporate Flat

Squish onward.