A soft 3D UI style
Soft.
Puffy.
Squishy.
Puffy, dimensional, irresistibly squishy. A soft 3D UI style where every element looks moulded from bright, friendly clay.
View style detailWhat defines it
Inflated rounded forms
Big corner radii and bulging shapes make every card and button look pumped full of air — soft and squeezable.
Double inner shadow
Two inset highlights inside each shape give it a rounded, hollow “clay” volume, like a 3D-printed toy.
Bold drop shadows
Large, soft, colored shadows lift elements well off the page, exaggerating depth far beyond flat design.
Candy palette
Bright pastels — lilac, peach, mint — keep the mood playful, approachable and unmistakably fun.
It's minimalism's opposite twin.
Claymorphism is the rare UI style optimised purely for emotion — inflated shapes and toy-like shadows make interfaces feel safe, tactile and joyful.
Same content, different universe
More clay, more colors
Next up — Corporate Flat
Squish onward.